Matomo, Mautic and connected customer journeys.
Analytics and marketing automation integrated with the application, its data and its consent requirements.
Analytics that answer a question
We use Matomo to connect website activity with the questions a business needs to answer. An implementation starts with the events and outcomes that matter, rather than collecting every possible interaction. Reporting should make the measurement and its limits understandable.
Automation through Mautic
Mautic is part of our stack for marketing automation and connected contact workflows. Integration work considers where a contact originates, the purpose of the data and the conditions for further communication. Enquiry handling and marketing consent are separate concerns.
Native MedusaJS integrations
Our in-house Matomo and Mautic plugins connect these tools to MedusaJS. Their catalogue pages describe the role of each integration. Delivery includes the configuration, permissions and validation needed for the specific project; the presence of a plugin alone is not proof that a live journey has been accepted.