Ads campaign management with clear measurement.

We begin with the offer, audience, markets, languages, budget and an agreed definition of a useful enquiry or sale. The work includes account review, campaign structure, keyword and audience research, creative preparation, landing-page checks and conversion validation.

You approve the media budget and launch scope. Accounts remain under your ownership with the access needed for our work. We distinguish media spend, service fees and any platform or partner charges. Changes and results are reviewed on an agreed schedule.

We manage Google Ads campaigns and, where appropriate, Microsoft Advertising for Bing audiences. Channel and campaign formats are selected for the commercial goal and available assets. Product advertising connects to our Merchant Center and Shopping onboarding service.

Ongoing work covers search-term reviews, exclusions, budget allocation, creative and landing-page experiments, feed diagnostics where relevant and conversion-quality checks. We do not treat every click or contact-link tap as a qualified lead.

We assess Yandex Direct case by case when the target market, account availability and applicable restrictions make it appropriate. No account, channel or product is assumed eligible without review. Each platform has its own policies and review process.

We define events and conversions before implementing tags. Matomo Tag Manager and Google Tag Manager are different products; we choose the appropriate tool and use Google Analytics 4 where the project requires it. Consent behaviour, data minimisation and browser testing are part of implementation.

A saved form, a qualified enquiry and a completed sale represent different outcomes. Reports keep those stages separate and explain attribution limits caused by consent, blocked scripts and different platform models. We prevent duplicate tracking and do not put contact details or chat contents into analytics events.

Mautic supports agreed segments, campaign sequences, forms, landing pages and follow-up journeys. We connect permitted sources and review suppression, unsubscribe handling and the conditions for communication. Answering an enquiry does not automatically mean a person has agreed to marketing.

Our analytics and marketing automation service covers Mautic and the application integrations behind these journeys. Campaign management includes validating the handoff rather than assuming that a tag or plugin proves delivery.

We report spend, conversion definitions, cost per agreed outcome and relevant business feedback, with experiments and next actions. We can continue as a managed service or hand over account structure, event documentation and operating instructions to your team.

Paid media cannot buy organic rankings. We connect useful landing pages to technical and organic SEO without promising placement, approval or a fixed return. Discuss your campaign with the market, offer and budget range you have in mind.

Current requirements are checked before launch: Google Ads policies and Yandex Direct rules. Eligibility may differ between a registered account and an approved campaign.