Google Shopping, Merchant Center and CSS onboarding.

We review your business model, target countries, product categories and website before proposing a launch. Google Shopping is a product discovery and advertising channel; customers normally complete their purchase in your shop. A Merchant Center account does not make a business an approved marketplace or CSS operator.

You retain ownership of Merchant Center, Google Ads and your domain. We agree the necessary account roles, verify the website and link advertising accounts with your approval. Existing feeds, agencies and account claims are checked before changes to avoid disrupting working listings.

We map catalogue fields from MedusaJS, WooCommerce or another agreed source into the product data required for your destinations: stable IDs, variants, identifiers where applicable, titles, descriptions, images, price, currency, stock and product URLs. We validate shipping and returns settings alongside the storefront.

Feed values must match what a shopper finds on the landing page and at checkout. Our scope can include scheduled updates, rejected-item diagnostics and fixes to source data, with a clear owner for stock and price changes. We exclude ineligible products instead of trying to bypass review.

Switzerland is covered by Google’s CSS programme. We help merchants choose and onboard through an eligible CSS, which may be Google Shopping or another provider. A CSS relationship, feed management and campaign management are separate responsibilities that we document before launch.

We coordinate account linking or an appropriate switch with the chosen provider. We do not claim that UHL is a certified CSS, Google Partner or marketplace operator. Work for a genuine multi-seller marketplace needs a separate account and seller-eligibility assessment.

Free product listings can support organic discovery. Shopping ads and feed-based Performance Max campaigns use a paid media budget. We review their eligibility and reporting separately, including country and category restrictions, product disapprovals and landing-page quality.

Approval, impressions and sales are determined by the platform and the market; onboarding does not guarantee them. Restricted or prohibited categories require review before any feed or campaign is activated. We do not offer suspension bypasses.

An agreed onboarding scope covers account responsibilities, a product-field map, feed validation, shipping and returns checks, review of diagnostics and a handover with ongoing monitoring options. Advertising spend and any CSS-provider fees are identified separately from our services.

Discuss your catalogue and target market through our contact page. Campaign operation is described under ads management; technical search visibility remains part of organic SEO.

We check the current Shopping ads requirements, CSS programme guidance and free listings policies for each engagement. These rules apply to products, accounts and destination websites.